![]() ![]() These International Standards have helped Brazil expand its field of activity by drawing on technical and safety resources for best practice in adventure tourism. The tourism minister of the day, Marta Suplicy, justified the initiative by explaining that “nowhere in the world can adventure tourism exist without standardization”. Prior to that, in 2008, a partnership between ABNT and the Ministry of Tourism had given the industry free consultation of technical standards. Photo: ABNT Ricardo Fragoso, General Officer at ABNT, ISO’s member in Brazil. It’s a source of great national pride that most of the standards for adventure tourism published so far by ISO are based on Brazilian standards developed by ABNT, ISO’s member for the country, and the work of the Brazilian Ecotourism and Adventure Tourism Association ( ABETA), a not-for-profit civil entity that brings together ecotourism and adventure tourism companies whose main goals are working in a professional, sustainable and innovative way. Leading the wayĪ great deal has already been done: our technical standard for adventure tourism has been globally recognized by governments worldwide and used as the basis for the first international regulations for safety management in adventure tourism – ISO 21101. Otherwise, tourists will choose other destinations. But in order to make Brazilian nature tourism a commercial success, there needs to be investment in quality infrastructure, the training of guides, and in providing safe and efficient services at a fair price. Today, Brazil’s tourism industry generates income for nearly seven million people, mainly in fields related to accommodation, tourism agencies, airlines and other types of transportation, as well as restaurants and leisure facilities. Domestic tourism, for its part, totalled over 200 million travels, although these only refer to around 60 million people. According to the Ministry of Tourism, in 2018 the country received almost seven million international visitors, which produced over USD 3.2 billion of foreign currency revenue in the first six months alone. In this context, sustainable tourism presents itself as one of the forces capable of contributing to economic development while, at the same time, helping to preserve Brazil’s priceless natural heritage.Īdventure tourists use well-secured cables to enjoy tree-top views in the Amazon rainforest in Brazil.Īdventure tourism in one of the most important markets in international tourism, and Brazil’s huge territory and environmental variety means that it is able to offer unique opportunities for nature tourism and open-air leisure activities. This is an arduous task, but the determination of the government and the Brazilian people has overcome many of the problems by working together to lead the country towards a future of development and prosperity. ![]() With an area of 8.5 million km 2 and over 200 million inhabitants, the country is seeking a route to socioeconomic viability and, more recently, for ways to conserve its natural environment. As regards its tourism industry, Brazil is still proving itself. What are the two direct assets of tourism? In addition to physical infrastructure, nature and culture are also key elements when it comes to sustainability in the business, helping to offset poverty in local populations.
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